When Wine Blogging is Like Professional Wrestling
Steve Heimoff uses his monchromatic (in the black trunks) blog to take shots at the Millennial Challenge wine tasting and all-you-can-eat tapas buffet that I would have taken if he hadn’t got there first.
With each new competition, the value of all competitions is diminished. I don’t think the organizers see it that way, but that is the end result. Am I going out on a limb when I guess that a 26-year old person is probably not going to buy a wine because it won a medal at the Millennial Wine Competition? What if that 26 year old is a woman, and she sees that another wine won the National Women’s Wine Competition? What if she’s a Green person and sees that yet another wine just won the Organic and Biodynamic Wine Competition?
Then one of the Millennial Challenge judges, a marketer named Leah Hennessy, waxes indignant and posts on her monchromatic (in the purple trunks) blog a response that…it just makes me tingle.
I find it difficult to understand how a panel of 20 millennial wine pros tasting and grading wines is useless while at the same time your own occupation as a wine critic is valid.
This is the best thing since Donald Trump and Merv Griffin squared off, leaving both of them in bankruptcy.
May 7th, 2010 at 4:01 PM
It would only be like professional wrestling if anyone cared. According to AC Nielsen, so far, in 2010, an average of 8 million people watch pro wrestling every Monday. If either Jack Heimoff or Martel Hennessy got that kind of action their opinions might matter. Until then Heimoff has his cushy sinecure at a wine advertising rag & Hennessy has her vacuous consulting gigs and venture-capital-gobbling, bleeding edge tech projects. If either one disappeared from the wine scene tomorrow, only their friends and family would notice.
May 8th, 2010 at 12:40 AM
Wally, you seem a little harsh these days. Perhaps you should take a massage.
May 8th, 2010 at 7:26 AM
You damn kids get off my lawn.
May 8th, 2010 at 8:11 AM
And belated best wishes.
May 24th, 2010 at 1:27 PM
Sumo wrestling is my all time favorite. i always watch it a lot in Japanese channels.:’*