Steve Heimoff uses his monchromatic (in the black trunks) blog to take shots at the Millennial Challenge wine tasting and all-you-can-eat tapas buffet that I would have taken if he hadn’t got there first.
With each new competition, the value of all competitions is diminished. I don’t think the organizers see it that way, but that is the end result. Am I going out on a limb when I guess that a 26-year old person is probably not going to buy a wine because it won a medal at the Millennial Wine Competition? What if that 26 year old is a woman, and she sees that another wine won the National Women’s Wine Competition? What if she’s a Green person and sees that yet another wine just won the Organic and Biodynamic Wine Competition?
Then one of the Millennial Challenge judges, a marketer named Leah Hennessy, waxes indignant and posts on her monchromatic (in the purple trunks) blog a response that…it just makes me tingle.
I find it difficult to understand how a panel of 20 millennial wine pros tasting and grading wines is useless while at the same time your own occupation as a wine critic is valid.
This is the best thing since Donald Trump and Merv Griffin squared off, leaving both of them in bankruptcy.