Remember the thing I wrote a while back about 8-Bit Vintners’ unorthodox and effective promotion strategy? Remember how I said they were a great example of niche marketing to Millennials? Remember how I said the Oregon virtual winery had “Bob Trinchero upside”?
Yeah, well, that’ll teach you who to listen to.
“Unfortunately I am another casualty of the economy and had to shut down operations,” says one-man-band Michael James in an email. “This will be the only vintage for a while until I can get some investors.”
Today, 8-Bit is selling as much of its remaining inventory as it can on Woot, with four-packs of their weirdo blend (Syrah, Tempranillo, Cabernet, Carmenere, Malbec) going for $50. (Previous price: $18 a bottle.) The rest will be sold through the company’s website while James regroups.
He needs an innovative capitalization strategy to go with his innovative marketing. I’m betting he’ll find it. The entrepreneurial urge doesn’t end with the first flameout.