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A Glimpse Backward at American Wine Culture


Actor James Mason for Thunderbird Wine.


2 Comments

  • Wally

    Very different approach from “What’s the word? Thunderbird. What’s the price? 39 twice.” or the “Shake it up” ads.

  • Thomas Pellechia

    Wally,

    When I was at it, the price was thirty twice!

    We never knew what color Tbird was, as we never took it out of the bag.

    They also used Cesar Romero for ads, and that was much more impressive for a wine with such an “unusual taste.”