Actor James Mason for Thunderbird Wine.
This entry was posted on Sunday, September 26th, 2010 at 9:17 AM and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.
Very different approach from “What’s the word? Thunderbird. What’s the price? 39 twice.” or the “Shake it up” ads.
When I was at it, the price was thirty twice!
We never knew what color Tbird was, as we never took it out of the bag.
They also used Cesar Romero for ads, and that was much more impressive for a wine with such an “unusual taste.”
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