In Which I Salute, For Once, the Millennials
As an advocate of alternative packaging, I’ve got to hand it to the Millennials. They’re much more accepting of non-traditional packaging than stodgy old Boomers. Jean-Charles Boisset:
The way we do things today, the way we live today, is not like the way we did centuries ago. And I don’t think one needs to associate wine with fussiness and stuffiness. It is supposed to be fun and that’s what I try to do…always keeping respect for nature,
As the youngsters show the rest of us the way — packaging bigots no more! — the nature of box wine will change.
The important thing, in all of these different packages, is that the wine is a good quality. Quality is what differentiates us.
Boisset, who owns vineyards and wineries in France, Italy, Canada and the United States, has packaged his wine in boxes, kegs and lightweight bottles.
November 9th, 2010 at 10:55 AM
And he is married to Gina Gallo…
November 9th, 2010 at 1:41 PM
I’m a big fan of alternative packaging as well, but I really dislike the PET bottle. It’s kind of like those turkey-shaped tofu products. Tofurkey. Boxes and TetraPaks (my personal favorite alternative) are far more efficient when it comes to space, and they crush down flat when empty. PET bottles suffer from a unfortunate math problem: because the plastic is so much thinner, a 750mL PET bottle looks a lot smaller than a 750mL glass bottle, even though both have the same internal volume. That’s why you have to go up to the full litre size in order for it to look the same.
Also, when you reach for an opened PET bottle, out of habit you tend to grip it firmly like you need to do with glass. And of course this just squeezes the bottle, and it feels weird and cheap.
November 9th, 2010 at 3:20 PM
Octavin, not just Spiderman’s arch-nemesis anymore.