A recurring theme in Alfonso Cevola’s blog, On the Wine Trail in Italy, is his frustration with market resistance to Italian wines in other than Italian restaurants. He both resents and admires the establishment of Napa Cabs as the definitive steakhouse wines. In this lamentation of swimming upstream in a difficult market, he puts together a mighty nice, highly visual paragraph:
Those who observe say this has been a challenging O-N-D. October was lackluster. After the November elations there has been a little uptick in the restaurants. Steak houses mainly, expense account meals for large roving bands of white middle aged males who are tired from their day in the rough fairways of commerce. Hey, they eat steak and drink red wine. We’ll take it. Maybe slip an Aglianico in there without them knowing it, eh?
I like that: tired from their day in the rough fairways of commerce. Nice work.