The Rhythm of Sparkling Wine
This is an old chart, three years out of date, but I’m sure the trend holds true today. Marking sparkling wine sales by quarter, it’s easy to see that nearly half of all sparkling wine sales take place around the holidays.
I’m working on my own chart. It will plot the number of sparkling wine blog posts by quarter. Bet it looks a lot like the above.
December 8th, 2010 at 5:57 PM
Sparkling wine producers also space their price support the same way. Not surprising that people don’t buy a crisp, refreshing sparkler in the summer when they know they are paying 40% more than they would in December.