The mainstay of beer advertising has long been convincing men that what they drink has some effect on their sex lives. Drink the right beer and have lots of sex with desirable women. Drink the wrong beer and, well, those women would rather sleep with an ugly dog than you.
For those who imagine that wine remains an elite beverage, consider this: the cork producers have a viral ad that is designed to exploit the same middle-class sexual insecurity that beer producers have been exploiting for decades. The premise of the ad is that opening wine with a less-than-natural cork for your incredibly hot date will put an end to your amorous fantasies — because women dig real cork.
You can kiss goodbye seeing the crazy tiny underwear she’s wearing. Just pack up your oily, plastic stub of wine and head home because the only loving you’ll be getting tonight is from the pay-per-view channel. So, you see, only choose wines with 100% natural cork.
Coming up next: wine ads with flags and pick-up trucks.