Mommy Juice is a brand of wine aimed at mommies who are too busy to manage the arduous task of choosing a wine.
Being a Mom is a constant juggling act. Whether it’s playdates and homework, diapers and burp cloths, or finding that perfect balance between work and home, Moms everywhere deserve a break. So tuck your kids into bed, sit down and have a glass of MommyJuice…
Mommy Juice was developed by a mommy with wine industry marketing experience. Every new mom goes through a period of insanity, when the details of life seem simultaneously banal and profoundly meaningful. Perhaps it was after watching the damned kid spit up on herself for about the 5 millionth time; maybe it was after two hours of bouncing the little bastard up and down in an effort to get him to shut up, for cryin’ out loud. Whatever, this admirably entrepreneurial mommy decided there’s a business in this.
Specifically, in a brand aimed at mommies for whom wine is a last connection with the adult world. “Mommy juice,” she and her mom-friends call it, cute like it comes in a sippy cup but with all of them knowing how important that alcoholic blast is at the end of the day. There had to be millions of women just like them, barf-speckled and holding desperately to that quiet moment between the kids going down and their husbands’ pathetic sexual advances.
So: Mommy Juice.
The red is a Bordeaux blend from California’s Central Coast and the white is — you’re going to want to sit down for this — a Chardonnay. No, really. A Chardonnay from Monterrey County. Do you think average suburban women will drink something as outré as Chardonnay?
Also, there’s a pre-packaged marketing campaign for Mother’s Day.
Ten bucks a bottle, for mommies who don’t have a Paxil prescription.