In a publicity survey conducted before Valentine’s Day, Apothic Red uncovered data that explains what is, to me, one of wine’s enduring mysteries: the ubiquity of K-J Chardonnay.
Nearly half of men (44%) agreed that knowing how to choose a wine is important upon a first meeting. A majority of people (79%) feel that pretending to know a lot about wine is worse than admitting that they are a novice. Two-thirds (67%) of women think buying an expensive bottle is just a way of showing off.
So, to recap, the best way to impress your date is to confidently order inexpensive, familiar wine.
OK, then. Mystery solved.