Wines & Vines dives into the data and discovers that most wine isn’t consumed with food.
The report noted that high-frequency (wine) consumers are less concerned with food/wine pairings than the industry assumes. Sizeable minorities, however, felt some types of wines don’t taste good without food (41%) or seldom have wine without food (30%).
There are probably lots of reasons for this, but the most likely is that people drink a lot more than they eat — at least around my house. People also drink in situations when they’re not eating at all.
Maybe we need to start opining on what wine goes best with hooking-up in bars. We’ll probably get bored with writing about Pinot Grigio, but at least we’ll be hitting the audience dead center.