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Fighting For Mommy Mindspace

Market research shows that women buy more wine than men and women buy cheaper wine than men. Hence, marketers battling over who can execute the cutest branding strategy:

Rival wine sellers targeting overworked mothers are fighting over use of the word “Mommy” on their wine labels, according to a lawsuit filed in San Francisco federal court.

In the suit, filed on Monday, California-based winery Clos Lachance Wines asked the court to declare that its “Mommyjuice” does not violate the trademark of “Mommy’s Time Out,” which is marketed by a New Jersey distributor.

A quick trademark search shows the my-kids-drive-me-nuts marketing niche filling rapidly. Mommy, Mommy’s Sippy Cup and Bitch Juice trademark applications have all been filed in the last year.