“You Know, For an Extra $100 I Can Whiten Those Teeth For You. You Ought To Consider It. You Have a Lovely Smile.”
A Texas dentist serves wine to patients in his waiting room.
“I really got tired of people not liking to go to the dentist saying, ‘hey I don’t like to go to the dentist no offense.’ Well it’s kind of an offense because it’s what we do all day,” (Dr. Clint) Herzog said.
While Dr. Herzog is clearly just being hospitable — he also serves beer — I’d like to point out that teeth whitening is an exploding revenue source for dentists. According to this less-than-credible site it accounts for $11 billion a year in dental income. That’s a lot of vacation homes, and it seems to me that having your patients’ teeth dulled by a little red wine just before you show them their smiles in a mirror wouldn’t do any harm to that particular revenue stream.
But then, I’m cynical.