You’ve Been Waiting For This
The first Chilean wine in a can debuts at the National Restaurant Association convention in Chicago:
“Fine wine in a can?,” blurted out Virginia Mampre, a food industry consultant, when she stopped at the booth.
(Sales rep Carlos) Hart poured her a plastic glass of Cabernet.
“It tastes like it’s already been decanted,” she gushed. “It blooms in your mouth.”
The company producing the wine is Elkan — which is a pun on “El Can,” which is sort of Spanish for “The Can.” How much do you think the branding agency got paid to come up with that one?
May 25th, 2011 at 7:56 AM
“How much do you think the branding agency got paid to come up with that one?”
Too much.
So, Tom: When are you going to offer free prizes to to selected comments–everybody’s getting into the act.
May 25th, 2011 at 9:27 PM
Blooms in your mouth?! I would think that was a bad, very bad thing.