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Brother, Can You Spare $50,000 for a Drink?

Auction Napa Valley is this week, and along with the live events where rich people get tanked-up and spend ridiculous amounts of money on ridiculously good wine, there is now an online auction where slightly-less-rich people can spend ridiculous amounts of money without actually having to go out in public. It’s all to benefit charity, plus it makes rich people feel good about themselves and that’s important because they’ve had a hard time of it the last few years, what with record corporate profits and all.

So, anyway, for the rest of us who want to bid on something with nearly absolute confidence that someone is going to come along and bid more, go here for an online auction catalog. Among the auction lots offered:

  • A bottle of Clos du Val 2001 Stags Leap District Cabernet Sauvignon and a walk-on part in the HBO series Entourage. (Lot 333)
  • Folie à Deux & Napa Cellars have kicked-in eight bottles, an iPad and an Apple Store gift card. So if the wine’s not enough to motivate you, there’s toys. (Lot 352)
  • Boyd Family Vineyard will, for a price, allow a party of four to come out and “Spend A Day in the Life of a Napa Valley vintner!” It sounds a lot like work to me, “learning the ins and outs of winemaking, taking grape samples, measuring Brix.” They manage to cram the “day in the life” into two days, so I suspect there are things about the life of a Napa Valley vintner that they’re not telling us. For example, there’s no mention of an uncomfortable meeting with drunk midwestern distributors looking for promotional kickbacks. (Lot 316)

Also up for auction is a selection of wines by Joel Gott that includes a $200 gift card at Gott’s Roadside, which I, personally, would spend on 19 blue cheese burgers and a chocolate shake.


2 Comments

  • Wine Curmudgeon

    No items like “cleaning out tanks and getting wine waste all over yourself”? They’ve left out the best stuff.

  • Tom Johnson

    Wally, who sometimes comments on this blog, likes to say that the bulk of what he does in the glamorous wine business is carry heavy boxes up and down stairs.

    Glamor, indeed.

    Also, this is the initiation of a new policy here at Louisville Juice. From now on, I will write comments for my regular commentors, saving them the trouble of having actual thoughts themselves.

    I am at your service.