Two not-at-all-surprising results from an online poll commissioned by Sommelier Journal:
First, most people (64%) think wine in restaurants is over-priced. Sommelier Journal didn’t release underlying data, but I’d be interested to know how many people thought wine was too cheap — or, for that matter, if there’s a survey anywhere showing that a group of consumers would rather pay more for anything. Of course we’d rather pay less. I’m surprised the number is as low as 64%.
Second and perhaps least surprising of all, the Sommelier Journal poll discovered that 85% of those surveyed love their sommeliers. I’m stunned!
The poll was conducted by SurveyMonkey.com, which needs to consider rebranding if they want their results to be taken seriously.
Sommelier Journal’s write-up of the results can be seen here.