Supermodel Kate Moss has bought a French winery for her boytoy, guitarist Jamie Hince. She bought the winery after consulting with former boytoy Johnny Depp.
“Johnny was incredibly encouraging and told Kate that producing wine has been an amazingly rewarding hobby.”
Rich dilettantes are, of course, one of the reasons its so hard to make money in the wine business. They’re cluttering-up the market with vanity wines and don’t particularly care if they ever make money. And then there’s this:
The catwalk beauty was inspired to buy the grape-growing fields after visiting the South of France and trying out the region’s various wines, and she now plans to name one of the bottles after herself.
Which will guarantee that the wine will sell regardless of its merit, because consumers are every bit as stupid as marketers believe us to be, which is pretty stupid.
But, of course, Moss is in this for the joy of creation.