Oklahoma is considering allowing “strong beer” and wine to be sold in grocery stores. Lobbying against the change is a contradictory but familiar coalition of neo-prohibitionists and liquor store owners.
Down in the poll data, there is this: when asked, in the abstract, whether grocery store sales should be allowed, 54% of Oklahomans polled say no. Then, when the question is re-phrased to include a reference to Snoop Dogg’s Blast malt liquor, the percentage against goes up to 66 percent.
In Illinois, Attorney General Lisa Madigan is going after Blast, saying the sweetened, fruit-flavored swill is nothing but “binge in a can” aimed at minors.
The 12-percent alcohol concentration means a single 23.5-ounce can is equivalent to drinking a six-pack of typical American beer, her office said.
Which is not, strictly speaking, true. Assuming that Budweiser at 6% alcohol is a “typical American beer,” a six pack of 12 ounce cans contains 4.32 ounce of alcohol. A 23.5 ounce can of Blast contains only 2.82 ounces. So Madigan’s office is distributing a scary factoid that is inflated by 65%.
Seventeen states attorneys general have banded together to protest Blast. Interestingly, none have joined to protest the recent release of Bacardi Classic Cocktail Piña Colada, which, like Snoop Dogg’s Blast, contains fruit flavors and sugar, but clocks in at a whopping 15% alcohol. The Piña Colada mix is marketed primarily to white suburbanites.
It’s probably just an oversight. I’m sure the attorneys general are going to line up against Bacardi soon.
To look at all the white people in Bacardi’s completely non-controversial advertising, click here.