Archive for the ‘Marketing’ Category
Another Piece of the Boxed Wine Puzzle
March 15th, 2010 by Tom Johnson
As my regular reader knows, I’m an advocate of alternative wine packaging. In particular, I’d like to see better boxed wine. In fact, I’d like to see expensive boxed wine and believe that the logistical challenges will be overcome. All that stands between me and my Brave New World of Caymus-on-tap is vision and a [...]
Tags: wine
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Just In Case You’re Wondering
March 7th, 2010 by Tom Johnson
The official Champagne of the Academy Awards is Moet & Chandon Imperial, which sells for about $35 a bottle. I bet no one is actually drinking it.
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The Empire Strikes Back
February 9th, 2010 by Tom Johnson
The Portuguese government, on behalf of Portuguese cork farmers, is preparing a €20 million advertising campaign on behalf of traditional wine bottle closures.
Twelve million euros have been earmarked for the UK, France, Germany, Italy and the United States. Each country will run its own campaign, with the common message that cork is a traditional but innovative and [...]
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Meet the Next Generation of Wine Leadership
January 19th, 2010 by Tom Johnson
While the wine industry tries to figure out how to get to the Millennial Generation, the Millennial Generation is sneaking into the wine business without the wine business even noticing.
8-Bit Vintners is a start-up virtual winery in Walla Walla. The founder, Mike James, is an avid gamer and passionate wine lover who’s trying to bridge [...]
Tags: Marketing, Millennials, wine
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Desperate Times Call for Desperate Measures
January 13th, 2010 by Tom Johnson
Given the economy, both business travel and trade show attendance are down significantly. With that in mind, at last fall’s Wine & Spirits Wholesalers of America’s Executive Committee meeting, one of the main topics of conversation was how to make the organization’s April convention in Las Vegas a “must attend” event. According to the minutes [...]
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Too Much Wine
January 11th, 2010 by Tom Johnson
Australia, already sitting on a 100-million case wine surplus, expects about 40-million more cases to go unsold this year. The government is paying farmers to dig up their grape vines and plant other crops.
Technorati Tags: wine surplus
Tags: wine surplus
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Grower Champagne Has a Marketing Problem
December 22nd, 2009 by Tom Johnson
Champagne has traditionally been the product of enterprises — called “Houses” — that are more concerned with establishing a consitent and marketable house style than expression of terroir, grape or winemaking outlook. To maintain that style, the great names of Champagne (Moët, Mumm and the rest) blend across geography and time, sourcing grapes from all [...]
Tags: Champagne, Retail, wine
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Wine Brands of the Future
December 11th, 2009 by Tom Johnson
Trademark applications currently pending before the U.S. Patent and Trademark Office in categories pertaining to beverage wine.
Winebud
Edelwine by Testuz
Gaywine
E.O. Wine Extraordinary
The Wine of Love
Oroya Sushi Wine
Divin
The Mother of All Wines
Technorati Tags: Marketing, wine
Tags: Marketing, wine
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Anyone Still Want to Argue That Wine is Snooty and Elitist?
December 9th, 2009 by Tom Johnson
Move over, Robert Parker. There’s a new innovation in wine promotion, shelf-talkers that boldly announce, “As Seen on Good Morning America.”
Technorati Tags: Retail, wine
Tags: Retail, wine
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Marketing as Self-Parody 2: Evidence That Adulthood Is Just Like High School
November 3rd, 2009 by Tom Johnson
In the end, it’s all about who gets to sit at the cool kids’ table.
Cultivating snob appeal can be a valid marketing ploy, there’s no question. There are plenty of pretty good wines that thrive on a business plan of charging hundreds of dollars a bottle, severely limiting production, and telling almost everyone in the [...]
Tags: Marketing, wine
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