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Archive for the ‘Data’ Category


I Took French in High School, and Dammit I’m Going to Use It

March 1st, 2012 by Tom Johnson

A Canadian study indicates that people pay more for wine with difficult-to-pronounce names. As reported in the New York Post: Three groups of between 41 to 48 participants were asked to rate the same Niagara Chardonnay. The first group was told the wine came from a fictional winery called Titakis; the second group was told [...]

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Yet Another Government Activity That Has No Effect on Human Behavior

July 28th, 2011 by Tom Johnson

The government of Great Britain has decided it’s OK for Brits to drink more. That is, after noting that the previous recommendation had been “plucked out of the air,” government scientists turned to actual health data to determine how much adults can drink each day before their health starts to deteriorate. The answer: more. The [...]

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Hate the Up-Sell, Love the Up-Seller

July 21st, 2011 by Tom Johnson

Two not-at-all-surprising results from an online poll commissioned by Sommelier Journal: First, most people (64%) think wine in restaurants is over-priced.  Sommelier Journal didn’t release underlying data, but I’d be interested to know how many people thought wine was too cheap — or, for that matter, if there’s a survey anywhere showing that a group [...]

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Are Wineries Deliberately Mislabeling Their Wines?

June 28th, 2011 by Tom Johnson

A statistical analysis of declared levels of alcohol and market performance suggests that there’s conspiracy afoot. Published by the American Association of Wine Economists, it says sugar content in harvested California grapes has risen 11% since 1980, and average alcohol content during the not-quite corresponding 1992-2009 period rose almost a full percent. Alcohol content as reported on [...]

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Drinking In Public, By the Numbers

May 19th, 2011 by Tom Johnson

Technomic surveys reports that the public thinks drinking wine in restaurants is getting cheaper, and is reacting by spending more on wine by the glass. The current average price “as perceived by the consumer” for a bottle of (restaurant) wine in the fourth quarter of 2010 was about $30.55. This is down from a high [...]

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Soon, They Will Be Canadian No More

May 18th, 2011 by Tom Johnson

Canadians are drinking more wine and less beer.

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The Wine Business Explained

April 25th, 2011 by Tom Johnson

Buried deep inside the 100-page Wines of Chile Strategic Plan 2020 there is this insight: Consumers seeking premium and superior wines are faced with too many alternatives from a wide range of origins; they are overwhelmed by a very broad selection of wines that seem very similar and lack sufficient differentiation one from the other. [...]

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Somewhere, Fred Franzia Is Laughing

April 14th, 2011 by Tom Johnson

A taste test in Great Britain shows that most people can’t tell the difference between expensive and inexpensive wines. The test, conducted by experimental psychologist Richard Wiseman of the University of Hertfordshire, asked more than 500 people to sample two glasses of wine. In a series of blind tests, members of the public correctly identified whether they [...]

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Overstating the Importance of Food and Wine Pairing

March 24th, 2011 by Tom Johnson

Wines & Vines dives into the data and discovers that most wine isn’t consumed with food. The report noted that high-frequency (wine) consumers are less concerned with food/wine pairings than the industry assumes. Sizeable minorities, however, felt some types of wines don’t taste good without food (41%) or seldom have wine without food (30%). There [...]

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Good News For American Wine

February 23rd, 2011 by Tom Johnson

The Wine Institute has released its U.S. wine export report for 2010 and the news is so good as to be almost spectacular. U.S. wine exports, 90 percent from California, rebounded to a new record of $1.14 billion in winery revenues in 2010, an increase of 25.6 percent over 2009 wine exports. Volume shipments rose [...]

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