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Archive for the ‘Marketing’ Category

Facebook Becomes The (Wine) Mall

October 11th, 2011 by Tom Johnson

The big changes that are irritating everyone on Facebook are at least partially intended to make Facebook a more effective sales platform. Booz Allen reports that  $5 billion in sales will take place within Facebook in 2011, which sounds like a lot but averages out to only$6 per Facebook user. The market research firm predicts [...]

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9/11 Wine

August 23rd, 2011 by Tom Johnson

Lieb Family Cellars on Long Island’s North Fork is bottling a wine to raise funds for the 9/11 Memorial in New York City. It is, not surprisingly, raising controversy as well. “What’s next? A 9/11 pastrami sandwich?” asked Councilman Peter Vallone, Jr., (D-Queens). “I don’t care about the small amount that they donate to charity. [...]

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Watch Out What You Wish For, Small Wineries

August 16th, 2011 by Tom Johnson

I’m old enough to remember when Coors beer could only be bought in the Rocky Mountain states. In the east, a fridge full of Coors implied a connection to a glamorous and far-away world of ski chalets and mountain vistas. People used to check six cases of Coors as baggage on flights out of Denver, [...]

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At Last, A Taxonomy of Wine Labels

June 19th, 2011 by Tom Johnson

Research has shown that most people choose the wine they buy based on the label. People who take wine seriously think that’s about the most ignorant, backward thing a wine buyer can do. New York writer Matthew Latkiewicz isn’t so sure: Unless you have an extensive knowledge of regions and grapes, the wine you choose [...]

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Riesling Puns: The Next Big Thing In Wine?

June 7th, 2011 by Tom Johnson

Pacific Rim Wine and Crushpad have teamed-up to throw one of those social media contests that probably sounded a lot better in the meetings than it’s turning out to actually be: We’re giving away $10,000 to Riesling lovers throughout the US. Every week for ten weeks, we’re issuing a $1,000 prize for the most popular [...]

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Giving Consumers What They Want, and Giving It To Them Good and Hard

May 13th, 2011 by Tom Johnson

It’s fun to watch corporate behemoths chase the Millennial Generation, given the Millennials’ antipathy to things corporate. Here’s a great article about Constellation Brands and its quest to analyze and focus group the Millennials into submission. Constellation is applying marketing techniques developed by Proctor & Gamble, the defining experts at manipulating insecurities about personal hygiene [...]

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Bordeaux Hypsters Run Out of Vocabulary

April 4th, 2011 by Tom Johnson

On the verge of premiering the 2010 vintage, Bordeaux’s consulting winemakers are having a hard time generating prose purple enough to hype the wine their income depends on: “The wine is magnificent,” said Stephane Derenoncourt, a consulting winemaker. “Unfortunately these geniuses of communication have already declared two vintages of the century (in the last six [...]

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India is the New China

February 17th, 2011 by Tom Johnson

Moet Hennessey appears to be building the first major sparkling wine production and marketing capability in India. The company has bought 150 tons of grapes from Nashik and has reportedly bought land in India on which they intend to build a winery. It’s also on a local hiring binge, putting locals familiar with the terroir and Indian [...]

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The Dimming Sparkle of Champagne and Superstardom

January 19th, 2011 by Tom Johnson

I’m going out on a limb here, predicting that the conventional Champagne business model is doomed — or, at least, headed downscale at a stately pace.  In what will doubtless prove a vain attempt to save branded, indistinct wines disconnected from any particular terroir, sold at ultra-premium prices, Moet & Chandon has released a new [...]

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Moms Under Pressure

January 17th, 2011 by Tom Johnson

Mommy Juice is a brand of wine aimed at mommies who are too busy to manage the arduous task of choosing a wine. Being a Mom is a constant juggling act. Whether it’s playdates and homework, diapers and burp cloths, or finding that perfect balance between work and home, Moms everywhere deserve a break. So tuck [...]

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