Archive for the ‘Storage’ Category

New Business Opportunity: Sub-Sea Wine Storage

November 21st, 2010 by Tom Johnson

In a report about Champagne recovered from beneath the Baltic Sea, the BBC says that the bottom of the ocean might be the perfect place to store champagne. Previous Louisville Juice reportage and commentary on the Baltic Sea Champagne here.

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The Miracle That is Google: De-constructing Another Wine-Related Business Venture

March 2nd, 2010 by Tom Johnson

The core of being an entrepreneur is the ability to imagine ways to turn commodities into something special. Think Starbucks: until Howard Shultz came along, coffee was coffee was coffee. A cup cost a quarter and no one gave a damn where it came from. Schultz turned a 25-cent commodity into a $4 lifestyle expression. [...]

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